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Tuesday, June 1, 2010

Shit we're doing worth sharing - Hola6Pack

So the world cup is here and the fever is so contagious that it does not discriminate against race, gender or nationality. You could hate soccer and love rugby with all that you are but you can't be immune to whats happening and whats is about to take place in the streets of SA.


I am Honoured to be a South African, I'm honoured to be part of the nation that is carrying Africa on its shoulders and I am also honoured to be an African (shit, I'm starting to sound like Thabo...). The world cup presents an opportunity for Africans to truly unite, it also presents an opportunity for South Africa to deal with its Xenophobic tendencies and issues.


Hola 6 Pack is a campaign that i was invited to help drive by friends on mine Terry Behan, Bonolo Sekhukhune and the Fearless Executive Team. It is a campaign that asked a simple question, "how do we mobilise all Africans to unilaterally support the continents ownership and participation in this historic event?"






From here, Hola Six Pack was born. A campaign, a movement if you will to rally support for all six participating African teams under one banner.


Hola Six Pack is one voice, one presence and one symbol for the Africa's 2010 FIFA World Cup. South Africa, Ghana, Cameroon, Algeria, Côte d'Ivoire and Nigeria together represent Africa.


Look out for the Hola 6 Pack Track, T-shirts and Gigs. This it shit worth owning, worth embracing and worth being part of. Check out www.hola6pack.co.za, http://twitter.com/hola6pack and join the movement on Facebook, look for Hola Six Pack.









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